Taste and Product Tests

Product development is an investment worth securing. Statistics speak for themselves: up to 90% of new food products disappear from store shelves within the first year. Ensure your product’s success through consumer testing! 60% of Finns report that a product's success in consumer testing increases their willingness to buy it. This makes it a valuable tool for your marketing communication – consumer approval is a powerful selling point.

From Taste Tests to Shelf Simulations

A Modern Testing Environment in a Central Location

Our product and taste testing facility is located in Kaisaniemi, Helsinki, right next to the metro station. The central location allows us to reach over 20,000 potential testers daily. With a diverse group of testers, we ensure the reliability and representativeness of the results. To reach special target groups, we also use our consumer panel and various social media communities.

Our Kaisaniemi facility is specifically designed for conducting taste tests. The distraction-free space includes 10 interview stations, allowing up to 100 interviews per day. An odor-free indoor environment and daylight lamps ensure optimal conditions for sensory evaluation.

Our professional interviewers, most with over 15 years of experience in product testing, guarantee high-quality data collection in accordance with the ISO 20252 industry standard. All our interviewers hold a valid hygiene passport.

Our testing equipment is professional-grade: over 2,000 liters of cold storage with precise temperature control and an industrial dishwasher. We use both comprehensive dishware and eco-friendly disposable alternatives. Strict internal control is followed in all our operations.

We can also test products that require preparation. A common format is the comparative taste test, where your product is blind-tested against a competing product. We can conveniently procure competitor products for you.

Considering Multicultural Finland

Modern product testing allows us to account for the diversity of the population. For example, over 20% of the population in the Helsinki region are non-native Finnish speakers. With language quotas, we ensure that the views of consumers with immigrant backgrounds are also represented.

Flexible Testing Options

We offer three efficient ways to test your product:

1. Product test in a controlled testing environment at our Helsinki and/or Tampere offices
2. Home test, where the product is tested in its natural environment at the respondent’s home, either nationwide or in Helsinki/Tampere regions
3. Combining qualitative research with product testing at our Vallila office
    

Efficiency Through Artificial Intelligence

We utilize the latest technology in our research processes. AI-assisted processing of open-ended responses can significantly enhance the analysis phase in certain cases.

Our Services Include:

• Taste and product tests in our facility or as in-home trials
• Pre-testing of product ideas and competitor comparisons
• Concept, packaging, and usability studies
• Shelf research (including cold shelf simulations with or without eye-tracking)
• Data collection only – without form design, reporting, or recommendations

Let us help you turn your product into a success. Whether your product is still at the idea stage or ready to launch, we have the tools to test and develop it.